Get in a room with working journalists and learn exactly how to pitch your business for press coverage.

Date: Wednesday, 8 April 2026
Venue: Farina, Address Beach Resort, JBR, Dubai
Time: 9:00 AM - 11:00 AM

Three working journalists. Two hours. A completely honest conversation about what makes them open a pitch, what makes them delete it, and how to get your business the coverage it deserves.

You will leave knowing how to position your story, who to approach, and what to say. Practical, direct, and immediately useful.

Your journalists:

Katy Gillett

Nearly 20 years across UK and Middle East media. Published in The National, Condé Nast Traveller, and British Vogue. Former Head of Arts and Lifestyle at The National and Managing Group Editor at Time Out GCC.

Justin Harper

Editor of CEO Middle East and writer for Arabian Business. Previously FT Business, the Daily Mail, The Telegraph, and the BBC.

Asma Ali Zain

Founder and Editor-in-Chief of The Gulf Pulse. Over two decades in UAE media, previously at Khaleej Times, The National, and Arab News.

What's included:

• Practical insight into how media decisions are made
• Audience Q&A with the journalists
• Networking
• Complimentary tea and coffee

Open to women and men. You are welcome to attend yourself or send a team member who handles media, communications, or marketing.