Visibility is not optional for founders
Sep 03, 2025
Insights · Connections · Opportunities
Fusion Insights - Issue 02
Read time: 5 minutes
Welcome
Over the past year, I have been thinking about what really drives opportunity for founders. Again and again, I come back to visibility.
You can have the best business in the world, but if no one knows who you are, you become the world’s best kept secret. Visibility attracts clients, partnerships, media, and investment. It is how people come to know, like, and trust you.
Last year, I ran an experiment. I chose LinkedIn as my single focus. Instead of dabbling across Instagram, podcasts, and YouTube, I went all in on one platform.
The results surprised me. I grew from 7,000 to 100,000 followers in under a year. More important than the numbers were the doors it opened, paid international speaking invitations, media coverage, sponsors for Female Fusion, collaboration requests, and new business.
The lesson is simple, visibility is not luck, it is systems, focus, and consistency. It is better to master one platform than to dip your toes in many.
Three places to start,
Pick your stage. Decide where you’ll focus. LinkedIn, Instagram, YouTube, podcasting - choose one and commit.
Build a rhythm. Visibility grows from consistency. Daily, weekly - whatever works for you, but stick to it.
Treat every post like data. What gets shared? What builds trust? What converts? Learn and refine.
Monetise Your Knowledge
Visibility brings people in, but you also need a way to turn attention into revenue. Kajabi, the platform we use to run Female Fusion, is offering 3 months for $99 until 9 September 2025. That is enough time to build a funnel, create a lead magnet, grow your email list, and launch your first course or community.
Get 3 months of Kajabi for $99
If you sign up using that link, you will also receive 18 months of free access to Female Fusion’s Kajabi Course Creation Vault, with 73 videos, templates, and frameworks to help you monetise your knowledge faster.
The Playbook: Your 60-Minute Visibility Audit
Visibility does not happen overnight. It is built through consistent actions, systems, and smart choices. This week, take one focused hour to check your visibility, online and offline, and create a plan to elevate it.
Do these five actions:
1) Pick your stage. Where does your ideal paying customer spend time, LinkedIn, Instagram, TikTok, YouTube, industry events, local business forums? Choose one main stage and show up consistently.
2) Audit your content and messaging. Review your last 10 posts, articles, talks, or pitches. Do they address customer problems or are they noise? Cut the filler, keep what converts.
3) Share proof. Visibility is not just being seen, it is being trusted. Share client wins, testimonials, media mentions, and case studies.
4) Expand your reach. Go beyond your own platforms. Pitch a podcast, apply to speak at a conference, enter an award, contribute to a community your clients follow.
5) Build discoverability. Make it easy to find you. Update LinkedIn and your website, or register in one procurement or supplier database where clients search.
Use this AI prompt to build your plan:
“Act as my visibility strategist. Here are my business goals and revenue targets for the next [number of days], [insert details]. These are my offers and price points, [insert offers]. My ideal paying customer is [insert description]. My current visibility platforms are [insert LinkedIn, Instagram, events, etc.]. Based on this, design a visibility strategy. Make the plan actionable, measurable, and tied directly to generating revenue, not just building followers.”
Helpful Links
- Download the free CEO Dashboard, track targets, leads, conversions, and cash flow.
- Download the AI-Powered Business Collection, save time, simplify marketing, and free up hours for visibility and new opportunities.
Supplier Opportunities
One of the most overlooked visibility opportunities is registering as a United Nations supplier. Once your business is listed on the UN Global Marketplace (UNGM), procurement officers across 30+ UN agencies can find you. Registration is free and straightforward.
The Visibility Rule of One
Pick one platform, one stage, or one channel where your ideal clients already spend time, and go all in for 30 days.
- Show up consistently
- Engage meaningfully
- Track results weekly
One month of focused work will create more traction than a year of spreading yourself too thin.
If building visibility and hitting your goals feels overwhelming, you do not have to do it alone. Inside Female Fusion, you will find resources, clinics, templates, and community to make it easier, and to make it happen.
The world’s best kept secret does not win clients, contracts, or opportunities. Visibility opens doors and puts you in the room where decisions are made.
Your Global Business Circle
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