It's a holiday... what's your promotion?

 We’re a week before the Eid Holidays and the special offers from businesses are about to crop up everywhere. Some campaigns and promotions are carefully planned, whilst others are put together last minute.  How do we know this? Because we receive several last-minute requests around festivals and special occasions to help promote businesses.

We get it - it is always a challenge running your own business. Many business owners spend too much time working IN their business and not ON their business. Just like with your promotions - if there’s no strategy, you’re moving from one tactic to another and not really focusing on growing your business and your sales.

If you have a business that wants to make use of any special occasions or holidays, this needs to be planned and part of your overall marketing and sales strategy. Many businesses plan three to six months out, some even further.  If you have a business that relies on promotions throughout specific occasions, ensure that you have a plan for this well in advance, so you can roll out your marketing and sales activities with ease.

Map out what holidays or occasions you want to run promotions around, and plan these in advance. Many businesses will plan these at the end of the year, and start creating content a good few months in advance. If you are active on social media, get your images created, plugged into a social media content planner and schedule it all in advance. If you’re running ads over social media – have those planned and ready to go weeks before the actual holiday or occasion. Map out what emails need to be sent to your mailing list and have those planned and scheduled too! If you’re in the Fusion Circle, every December we release a list of all potential calendar days that businesses can use to promote their products or services – you can find this in the online portal.

There’s nothing better than knowing that you can sit back and relax, or concentrate on serving your customers over the long-weekend, knowing that you won’t be creating your content last-minute and trying to fill gaps in your sales or get rid of excess stock because you didn’t plan.