Stop Playing Small: A Founder’s Guide to Winning Investment

 Only 2% of global venture capital goes to women. Two percent.

If you’re a female founder, the odds are stacked against you, but they’re not impossible. The funding system may be broken, but founders who prepare, position themselves strategically, and build the right networks are breaking through.

Here’s how to stop playing small and start winning investment.

1. Know the Investor Mindset

Investors don’t just back numbers. They back people. They want conviction, vision, and founders who can show both purpose and profit. Share your story, your motivation, and why you’re the one to solve this problem.

2. Build the Right Network

Capital flows through connections. Join the right communities, show up at industry events, and use platforms like LinkedIn to increase visibility. Every introduction matters, and every introduction can compound.

3. Replace Imposter Syndrome with Preparation

Confidence is built through preparation. Anticipate investor questions, practice your pitch, and surround yourself with advisors who believe in you. When you walk into the room, you should already know your value.

4. Show Proof, Not Just Potential

Investors love traction. Even small wins, pilot results, testimonials, early sales, reduce their risk and prove your market fit. Bring data, milestones, and clear projections to the table.

5. Play the Long Game

Don’t chase “any investor.” Find the ones who understand your sector, stage, and vision. Think beyond the first cheque, how will this relationship set you up for the next round, and the one after that?

6. Expect the Tough Questions

Female founders still get asked what male founders don’t: about work-life balance, family responsibilities, or commitment. Don’t get defensive, get prepared. Answer with composure, refocus on your business, and move the conversation forward.

Curious to learn more? Catch Jen’s full conversation with Rawan at the Sharjah Entrepreneurship Festival HERE