Firestarter Breakfast

Wednesday, 18 June, 2025 | 9AM - 12PM
Address Beach Resort, JBR, Dubai

Real Stories.
Real Strategies.
Real Success.

Join us for a morning of practical workshops with three remarkable entrepreneurs who will share their authentic journeys to success. Learn from their experiences, challenges, and the strategies that transformed their businesses.

BOOK MY SPOT NOW

What to Expect:

  • Practical strategies for building and scaling a business from real-life experiences
  • Insights into managing teams, setting up systems, and learning when to step back
  • First-hand lessons on overcoming challenges and seizing opportunities
  • Inspiration and advice from women who have built successful, recognised brands
  • Opportunities to connect and network with like-minded entrepreneurs in an intimate setting

Why Attend:

  • Learn directly from successful entrepreneurs who share the real stories behind their journeys
  • Gain practical tips you can immediately apply to grow and strengthen your business
  • Understand how to create systems and teams that support sustainable growth
  • Find motivation, clarity, and fresh ideas to move your business forward
  • Build valuable connections with other ambitious entrepreneurs
BOOK MY SPOT NOW

Agenda

9:00 AM – 9:30 AM
Networking over coffee, tea, and breakfast

9:30 AM
Welcome and announcements

10:00 AM
Introduction of speakers
Attendees will be split into three groups for rotational workshops

10:10 AM – 10:30 AM
1st Round of workshops

10:30 AM – 10:50 AM

2nd Round of workshops

10:50 AM – 11:10 AM
3rd Round of workshops

11:15 AM onwards
Continued networking with coffee, tea, and breakfast available

12:00 PM
Event ends

Meet Your Speakers

Rebecca Sabir | The Hideaway

Coming from a background in education, Rebecca never planned to start a business, but when a family member set out to create her dream hair salon, Rebecca stepped up to help make it happen. With no prior experience, she had to learn everything from the ground up, navigating the challenges of launching and running a business in a completely new industry.

Today, The Hideaway is known for offering a luxury, tranquil salon experience and continues to grow under her leadership.

My Journey into Business - Learning Along the Way
Get ready for an honest and insightful session as Rebecca shares her entrepreneurial journey of building a business without a roadmap. Learn crucial lessons about:

  • Creating effective Standard Operating Procedures (SOPs)
  • Strategies for building and managing the right team
  • The art of knowing when to step back and delegate

Anna Zickerman | UPANDRUNNING

Swedish-born and Dubai-raised, Dr Anna Zickerman is a Family Physician and Sports Medicine Specialist who founded UPANDRUNNING, the UAE’s first fully integrated Sports Medical Centre. With experience working at the London 2012 Olympics and treating top athletes across the region, she’s known for her expertise in musculoskeletal injuries and complex cases.

Dr Anna has pioneered several firsts in the UAE’s healthcare landscape and continues to lead in the field of sports medicine through innovation, practical treatment solutions, and a deep commitment to helping others move and perform better.

Building a Healthcare Empire
From Swedish roots to Dubai success, Dr Anna will share her journey of building Up and Running, the UAE's first fully integrated sports medical centre. As an award-winning physician and entrepreneur, recognised by the Dubai Health Authority, she will reveal insights on:

  • Transforming expertise into business success
  • Breaking barriers in healthcare entrepreneurship
  • Building a recognised brand in a specialised market

Nicki Wilson | Genie Recruitment

Nicki Wilson is the Owner of Genie Recruitment, a boutique recruitment agency working with over 350 companies across the GCC. With a strong focus on empathy-led leadership, Nicki blends sharp business acumen with a passion for people and purpose. Beyond recruitment, she is an investor and a strong advocate for women’s wellness and growth, both professionally and spiritually. Nicki also leads Club.Genie, a growing Dubai-based non-profit for job seekers that encourages deeper connection, conversation and in-person advice. She believes in the power of intuition, self-development and building businesses with heart. 

Confidence, Intuition & Building a Business with Soul
This session is a candid and empowering conversation about building a brand, a business and a life that actually feels good. Not just looks good on paper. We’ll talk about the power of intuition, how to stay grounded while scaling and what it really takes to show up as a confident entrepreneur.

  • How to lead with both softness and strength
  • The energetic shifts that attract aligned opportunities
  • Real tools to grow your business without burning out
  • Why building your personal brand is your secret superpower

How Much Does It Cost?

EVENT ENTRY

AED 350

 What's included:

  • Access to all workshops and networking sessions
  • Breakfast, coffee, and tea throughout the morning
  • Entry into the raffle prize draw

Perfect for you if...

  • You want to learn from real business journeys and practical experiences
  • You're looking to strengthen or scale your business
  • You enjoy connecting with like-minded entrepreneurs in a relaxed setting
REGISTER HERE

EVENT ENTRY + SHOWCASE STALL

AED 600

 What's included:

  • Access to all workshops and networking sessions
  • Breakfast, coffee, and tea throughout the morning
  • Entry into the raffle prize draw
  • A dedicated table to display and promote your business to attendees

Why book a showcase stall?

  • A brilliant opportunity to promote your business to a highly engaged community
  • Make direct sales, generate new leads, and increase your brand visibility
REGISTER HERE