The Female Fusion Podcast!

Episode Takeaways 

1. Under-evaluating product/service pricing

2. Exploring multiple sales channels

3. Upselling and cross-selling

4. Effective marketing strategies

5. Leveraging social media

6. Implementing customer retention programs 

7. Collaboration with complementary businesses

8. Prioritizing repeat business 

9.  

Show Notes

In this episode of the Women on the Rise podcast, host Jen Blandos discusses the topic of why you need to STOP leaving money on the table in you business. Jen emphasizes the importance of evaluating and adjusting product/service pricing based on market demand, highlighting the significance of pricing oneself along with the market rate. She encourages female-owned businesses to explore multiple sales channels, including having their own online platform and leveraging third-party platforms. Jen also stresses the value of upselling and cross-selling, offering additional products or services to customers based on their initial purchases.

The discussion then shifts to marketing strategies, with Jen emphasising the non-negotiable nature of marketing for business success. She encourages businesses to consistently communicate and effectively promote their products and services to avoid being the "world's best kept secret." Social media's power as a tool for connecting with customers and driving revenue growth is also emphasised, with the reminder that businesses don't have to be present on every platform but should focus on where their target audience is.

Jen moves on to customer retention programs, highlighting the significance of retaining existing customers as a source of new business. She suggests various ideas for customer retention programs, including expressing gratitude and offering personalised follow-ups. The importance of upselling opportunities is also discussed, encouraging businesses to offer upgraded or premium versions of products/services to customers who may be willing to spend more.

Collaboration is presented as a valuable strategy for business growth, emphasising the strength that comes from partnering with complementary businesses. Jen dispels concerns about competition and highlights the benefits of collaborating and growing audiences together. Lastly, she emphasises the significance of prioritising repeat business and suggests strategies to ensure customers keep coming back.

Episode Takeaways:

• Under-evaluating product/service pricing and failing to adjust pricing based on market demand can lead to missed revenue opportunities.
• Exploring multiple sales channels, including having an online platform and leveraging third-party platforms, can expand revenue potential.
• Upselling and cross-selling offer opportunities to increase sales by offering additional products or services to customers.
• Effective marketing strategies and consistent communication are essential for business success.
• Leveraging social media platforms relevant to the target audience can drive revenue growth.
• Implementing customer retention programs fosters repeat business and builds strong customer relationships.
• Identifying and capitalizing on upselling opportunities can result in increased revenue.
• Collaboration with complementary businesses can lead to audience growth and mutually beneficial outcomes.
• Prioritizing repeat business ensures ongoing revenue streams and customer loyalty.

Resources:

Want more?

We have some incredible things happening at Female Fusion this year! If you are a female entrepreneur, you have to be a part of this incredible community. Jump on to femalefusionnetwork.com/join and check it out!

If you loved the episode, I would be so grateful if you shared it on insta or left a review!