Episode #106 

Rewriting the Rules: The Marketer Who Refused to Be Sidelined

When the corporate world couldn't recognise her potential, Itziar Martos decided to rewrite the rules.

In this episode, Itziar shares how she transformed her rare eye condition from a perceived weakness into her greatest strength. She takes us on her journey of conquering self-doubt, silencing imposter syndrome, and shattering societal limitations, showing that true vision has nothing to do with eyesight. 

Listen to the podcast on your favourite platform

 

Episode Takeaways

  • How Itziar Martos turned her disability into a competitive advantage by developing unique problem-solving skills

  • The power of authenticity and vulnerability in building a successful personal brand and connecting with clients

  • Strategies for overcoming the "perfectionist" mindset and embracing a more natural, relatable approach to content creation

  • Networking tips for introverted entrepreneurs to make meaningful connections without the awkward pitching

  • Advice for creating an inclusive work environment and providing opportunities for individuals with disabilities

Big Ideas

Through our interviews with inspiring entrepreneurs, we highlight bold and ambitious ideas that have the potential to revolutionise the future. These ideas might seem impossible now, but if not us, then who? Together, we can shape a more equitable and fair world for everyone.

Itziar’s story is a reminder of the power of resilience, determination, and redefining one's narrative in the face of adversity. Despite losing her sight and facing discrimination in the corporate world, Itziar refused to let her disability define her. Instead, she boldly kicked down doors and created her own opportunities..

Imagine If...

  • More businesses and organisations actively sought out and embraced the unique talents and perspectives of individuals with disabilities, recognising the competitive advantages they can bring to the table.

About This Week's Guest

Itziar Martos, founder of Martos Digital Marketing, brings 18 years of photography expertise and a unique perspective to the world of digital marketing. Her career began in the limelight as a model, where she earned the title of Miss Spain and discovered her passion for social media. Diagnosed with a rare disease at 21, which impaired her vision and made finding marketing jobs challenging, Itziar turned adversity into opportunity by creating her own company. Today, she helps business owners craft engaging social media content, specialising in captivating videos that drive engagement and growth.

Find out more about Itziar at www.martosdigitalmarketing.com
Follow Itziar on Instagram at https://www.instagram.com/itziarmartos

Be part of the Women On The Rise podcast

We absolutely love connecting with exceptional female entrepreneurs from around the world. If you feel that you'd be a great fit for the podcast, please apply. All of our interviews are conducted in-person and in a studio; we do not conduct podcast interviews online. If you are able to be in Dubai, London, Auckland, or Sydney, we welcome your application.

Subscribe to the Podcast

Get updates about our latest episodes, secret invites and extra Female Fusion bonuses via email when they're available.