Episode #100 

Build Your Brand's Perfect Voice with Helen Farmer

How do you build an authentic brand and connect with others without losing yourself?

Jen sits down with radio host and author Helen Farmer to discuss crafting the perfect brand voice while staying true to who you are. Helen shares her experience developing a public presence through social media and building her career around being present and relatable.

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Episode Takeaways

  • Why she wrote her first book as a children’s book, and how it’s meant to support working mums with those tough conversations

  • Maintaining work-life balance and being honest with her community when it’s not always perfect

  • Helen's process for developing an authentic brand voice for different platforms

  • What it’s like to write a book, and top tips for other aspiring authors who are planning to write their own

  • What businesses need to consider when working with influencers to maximise their reach

Big Ideas

Through our interviews with inspiring entrepreneurs, we highlight bold and ambitious ideas that have the potential to revolutionise the future. These ideas might seem impossible now, but if not us, then who? Together, we can shape a more equitable and fair world for everyone.

Helen’s book aims to simplify how working mothers discuss their careers with children by demystifying what they do for a living. Helen also touches on potential breakthroughs around normalising discussions of whole personhood at work and redefining success beyond traditional definitions that no longer resonate. Her work highlights the potential to shape a more equitable future through authentic leadership.

Imagine if...

  • Working mothers overcame guilt by demystifying careers through storytelling, helping children understand their contributions beyond traditional gender roles

About Helen Farmer:

Helen Farmer is BBC-trained broadcast journalist, juggling a career in broadcasting and writing with her main role as mum to her two daughters. She has worked in publishing and radio in Dubai for 17 years, known for her honest take on living, working and parenting, through her social media platform @_helenfarmer_, and on her show on Dubai Eye 103.08, Afternoons with Helen Farmer.

Connect with Helen on LinkedIn at https://www.linkedin.com/in/helen-farmer-6a5b9830
Connect with Helen on Instagram at https://www.instagram.com/_helenfarmer
Connect with Helen on Facebook at https://www.facebook.com/themothershipdxb
Order Helen's book at https://www.helenfarmerbooks.com/

Be part of the Women On The Rise podcast

We absolutely love connecting with exceptional female entrepreneurs from around the world. If you feel that you'd be a great fit for the podcast, please apply. All of our interviews are conducted in-person and in a studio; we do not conduct podcast interviews online. If you are able to be in Dubai, London, Auckland, or Sydney, we welcome your application.

Thank you to Poddster Dubai for filming and editing this episode. We're grateful for their ongoing support of Female Fusion and our members.

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