Get in a room with working journalists and learn exactly how to pitch your business for press coverage.
Date: Tuesday, 23 June 2026
Venue: Majlis Room, SEEInstitute, Sustainable City, Dubai
Time: 9:00 AM - 11:00 AM
Three working journalists. Two hours. A completely honest conversation about what makes them open a pitch, what makes them delete it, and how to get your business the coverage it deserves.
You will leave knowing how to position your story, who to approach, and what to say. Practical, direct, and immediately useful.
Your journalists:
Sindhu V Kashyap: is a global technology journalist, platform builder, and content strategist with 20 years of experience across journalism, editorial strategy, and content. Her published body of work spans 4,600+ stories across YourStory, Edge, Intelligent Global Media, and The Source Code, with 10,000+ startups tracked across India, the Gulf, the US, and beyond.
Nasreen Abdulla: is a seasoned journalist with over 18 years of experience across broadcast, print, and digital platforms. As Associate Editor at Khaleej Times, the UAE’s first English-language newspaper, Nasreen has covered some of the region’s most important and human-centered storie
Aby Sam Thomas is the Editor in Chief of Inc. Arabia, a dynamic media platform that aims to inspire, inform, and document the most fascinating people in the region’s business landscape: the risk-takers, the innovators, and the ultra-driven go-getters that represent the most dynamic force in the economies of the Middle East.
What's included:
- Practical insight into how media decisions are made
- Audience Q&A with the journalists
- Networking
Open to women and men. You are welcome to attend yourself or send a team member who handles media, communications, or marketing.