Join the live stream for the first Mastercard & Female Fusion Network event at Expo 2020

events mastercard news partnership news Oct 21, 2021

Sunday, October 24th will see the inaugural event for the Mastercard and Female Fusion Network at the Women's Pavilion, Expo 2020 in Dubai.

Capacity at this event is restricted to members of NETWORK by Female Fusion, but the world can join us via the livestream link here - LIVE from the event at 10.30am

Female Fusion Network is working alongside Mastercard to help women business owners grow and scale their ventures through the digital economy.

This very first event features three successful female entrepreneurs and their digital journey to grow and scale their enterprises. 

Hosted by Jen Blandos, managing partner of Female Fusion Network, we are joined by Sarah Beydoun, owner of social impact fashion business, Sarah’s Bag in Lebanon; Ioanna Angelidaki, co-founder of Instashop; Maureen Hall, founder and CEO, COÉGA Sunwear; and Ngozi Megwa,  Senior Vice President, Digital Partnerships, Mastercard Middle East and Africa

                              Ioanna Angelidaki, co-founder Instashop 


Ioanna was born and raised in Greece and holds a diploma in Mechanical Engineering along with a Marketing Management MScBA from the Technical University of Crete. 

Her prior experience in the startup industry started with co-founding Vound, a voice  social application, along with John (Co-founder & CEO of InstaShop). Both Ioanna & John gained experience in the startup industry, traveled to San Francisco in order to secure investment & explored the entrepreneurial world.

Currently, she is residing in Dubai being the co-founder & CMO of InstaShop, founded in 2015 as a grocery shopping app in Dubai and today is available in 9 countries as the leading on-demand marketplace app, nominated for 3 consecutive years as one of the most promising startups in the Arab world by Forbes & winner of  Entrepreneur of the Year award.

In 2020 InstaShop was acquired by Delivery Hero, the Berlin-based global takeaway giant, for  US$360 million, marking it one of the region’s largest acquisitions.

                               Maureen Hall, Founder & CEO COÉGA Sunwear


From helicopter mechanic in the Canadian Air Force to Founder, CEO &Head of Design for COÉGA Sunwear; Maureen spent 12 years with the Military, stationed in several bases around Canada, mostly working on the CC-130 Hercules aircraft and the CH-147 Chinook Helicopter. While specializing in hydraulic repair during the day, sewing was Maureen’s passion, off-duty. So, when she moved to Dubai in 2000 with her young family, she quickly realized that there was a need for protective Sunwear. After seeing how many young kids slipped over and hurt themselves around Dubai pools, not to mention blistered feet on the scorching hot cement, the Pool Shoe was developed. There’s been no looking back. Maureen is the lynchpin to the vision of COÉGA Sunwear.

She has designed her way into more than 75 leading retailers, 8 waterparks, and 13 E-commerce platforms across the Middle East. Maureen has an eye for detail and is hands-on with each design of COÉGA Sunwear products. She lives and breathes Dubai and has the skills to spot fashion trends in the region, find gaps in the market, and develop unique products for the GCC consumer. She has done everything from designing garments and making patterns to creating completely bespoke items from a simple idea. The expertise of the in-house design department is key to COÉGA Sunwear’s success and is a service that we will provide to create beautiful and unique pieces for Dubai Expo 2020, as well as our Co-branded collaborations with Disney, Marvel, Star Wars, Warner Bros and Marsha & Bear.

                                              Sarah Beydoun, Founder Sarah’s Bag


Born and raised in Beirut, Sarah’s unconventional journey in fashion began during her final year of a graduate degree in sociology, when she was conducting research at Dar Al Amal, an NGO that rehabilitates women at risk and female ex-prisoners. Soon after, she decided to set up a business that would train and employ the women she’d met during her fieldwork. She launched Sarah’s Bag in Beirut in May of 2000, bringing together her love of fashion and design with the mission to empower underprivileged women.

 Sarah’s exuberant persona shines through each of her designs and the finished results are hip, luxurious, hand-crafted statement pieces that are always fun and playful. In 2014, with the push to expand the label’s international reach, Sarah’s sister Malak, an advertising and fashion publishing professional, joined the company as a partner, bringing with her valuable industry experience to the brand.

               Ngozi Megwa, Senior Vice President Digital Partnerships, Mastercard


Ngozi is the Senior Vice President, Digital Partnerships for Middle East and Africa. In this role she is responsible for managing Mastercard’s relationships with Digital Partners across the region including but not limited to Mobile Network Operators, Digital Giants and Regional Fintech Partners.

Ngozi has over 15 years of global experience in sales, marketing and operations holding leadership positions that cut across diverse industries such as technology, oil and gas, and financial services.

She joined Mastercard in 2010 and has held varied roles in the organization managing multiple product lines across several geographies and global clients. Prior to taking up her current role, she was the Head of Market Development for Sub-Saharan Africa responsible for driving business development activities for non-traditional payment solutions and partnerships with a focus on financial inclusion and the growth of digital payments.

Ngozi’s career in financial services began at American Express in 1999 in commercial card sales, leading business development activities across their United Kingdom multinational client group (Global Business Partnerships Group).  Right before joining Mastercard she was responsible for driving the growth of commercial payments for the large corporate segment at Barclaycard within the Global Payments Solutions business and has since held a number of senior positions charged with growth and business development activities for the cards business.

To find out more about joining NETWORK by Female Fusion, and the benefits of joining - click here . To join our mailing list and subscribe to news of our events and more - see

Join our Fusion Circle Community

No matter what stage you are at in your business journey - everyone has a place at the table. This is where we start, build, grow and scale our businesses - TOGETHER.